iDigital
Raya Asher serves as the Group CFO at iDigital since January 2023, bringing extensive financial leadership experience from previous roles, including Chief Financial Officer at Emilia Cosmetics from February 2021 to April 2023 and at Hamama Meir Trading (1996) Ltd. from January 2009 to January 2021. Additionally, Raya held the position of Group Chief Financial Officer at Magal Security Systems Ltd. from January 1998 to December 2008 and worked as a Senior Manager at EY from June 1993 to December 1997. Raya holds a Master's degree in Business/Managerial Economics and Strategy and a Bachelor's degree in Accounting and Finance from Tel Aviv University, along with CPA accreditation.
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iDigital
iDigital is the only Apple Premium Reseller in Israel. The company owns and operates all APR stores across the country and in-house Apple authorized lab (Apple Service Provider). In addition, the company operates business solutions, an e-commerce platform, and a call center. The company was founded in 2006 with the vision of creating and leading top-notch customer experience, focusing on the Apple brand and its eco-system.