Victor Velayos Rovira

Victor Velayos Rovira serves as the Business Intelligence Associate Director at IESE Business School, where responsibilities include facilitating access to actionable data for strategic decision-making and overseeing the CRM and Data teams. Previously, at Massimo Dutti, Victor managed global customer data and contributed to the evolution of the company's loyalty programs in multiple countries. Experience at Deloitte Digital involved consulting across various industries, focusing on data analysis, e-commerce, and digital transformation. Prior roles at flyp, Inc., Forbes Consulting Group, and Areas USA Inc. included data management, market research, and brand management, showcasing a strong foundation in analytics and strategic support. Victor holds a Master's Degree in Marketing Analytics from Bentley University and a Bachelor's Degree in Economics from Universitat de Barcelona, among other qualifications.