Nicolas Verhaege

Nicolas Verhaege currently serves as the European E-commerce and Direct Sales Manager at iFIT Health and Fitness, a position held since April 2001. In this role, Nicolas has been instrumental in creating the direct BtoC sales activity and developing brand websites for Nordictrack, Proform, and Altra across various European markets including France, England, Italy, Spain, and Germany. Additionally, Nicolas manages digital agencies and is responsible for implementing various traffic sources such as Adwords and affiliate marketing. Prior to this role, Nicolas was the Responsable commercial Sud, overseeing key retail accounts in southern France for major retailers like Intersport and Sport 2000. Nicolas began his career at DECATHLON FRANCE as Responsable d'Univers from 1997 to 2001. Nicolas holds a DUT in Techniques de commercialisation from Université de Picardie Jules Verne, obtained between 1995 and 1997, and furthered education at Chance from January 2021 to January 2022.