ifm
Celia de Beer has extensive experience in marketing and sales, currently serving as the Marketing Manager for ifm South Africa and Namibia since March 2008, where responsibilities include managing the marketing division. Prior to this role, Celia spent nearly nine years at Shorrock Automation as a Sales Assistant and Personal Assistant to the Managing Director, starting in 1999 and selling ifm electronic sensors. Early career experience includes assisting with prescription glasses and invoicing at Spilkin & MacMillan Optometrists RSA and working in various administrative roles at the Department of Communications Pretoria from 1992 to 1997. Celia holds a matric certificate from High School Oos Moot and attended Pretoria Technicon from 1991 to 1992.
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ifm
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First a passion, then an idea transformed into success – when it comes to pioneering automation and digitalisation technology, the ifm group is the ideal partner. Since its foundation in 1969, ifm has developed, produced and sold sensors, controllers, software and systems for industrial automation and for SAP-based solutions for supply chain management and shop floor integration worldwide. As one of the pioneers of Industry 4.0, ifm develops and implements consistent solutions to digitalise the entire value chain “from sensor to ERP”. Today, the second-generation family-run ifm group has more than 8,750 employees and is one of the worldwide market leaders. The group combines the internationality and innovative strength of a growing group of companies with the flexibility and close customer contact of a medium-sized company.