IFS
Laura Zadravetz is a seasoned marketing professional with extensive experience in leadership roles across various organizations. Currently serving as Vice President of Marketing for North America at IFS since January 2022, Laura drives marketing and business development initiatives for a $1 billion software company. Previously, as VP of Global Field Marketing at Inoapps, Laura contributed to marketing strategies for a global Oracle Partner. At Phrasee, Laura held the position of VP Global Demand Generation, focusing on AI-driven marketing solutions. Laura's earlier tenure at IFS includes serving as Director of Marketing Communications and Director of Marketing - Service Management at The Frantz Group. With a Bachelor of Science in Consumer Science from the University of Wisconsin-Madison, Laura has built a robust career in marketing and operations since beginning in inside sales at R&J Medical Supplies Inc.
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IFS
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IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, maintain assets, and manage service-focused operations. We offer applications that enable companies to respond quickly to market changes and use resources in a more agile way to achieve better business performance and competitive advantages. IFS’s products are known for being user friendly, modular in their design and flexible enough to support the customers in their way of working according to their established processes.