IGN Entertainment
Derrick Sanskrit is a Creative Strategy Manager at IGN Entertainment since November 2022, previously serving as a Creative Strategist at ReKTGlobal, where Derrick developed marketing campaigns for brands targeting Gen Z and gamers, including Procter & Gamble and Activision Blizzard. Derrick has extensive experience in creative roles, having worked as a Marketing Designer for Orbit Books at Hachette Book Group, where Derrick led marketing brainstorms and produced video series, and as a Writer/Contributor for The A.V. Club at The Onion, covering various media topics. Additional experience includes graphic design roles at Above Average, Bloomsbury, and freelance projects, showcasing proficiency in both visual and strategic creative processes. Derrick holds a BFA in Graphic and Interactive Communication from Ringling College of Art and Design.
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IGN Entertainment
IGN Entertainment is an online media company that offers services to video game, lifestyle, and entertainment enthusiast markets worldwide. It offers fan-focused information destinations such as IGN.com, 1UP.com, GameSpy, and others which are localized into more than 16 languages. It also offers technology solutions for online game play in videogames attracting the concentration of 18-34 year old men worldwide.IGN Entertainment also owns and operates AskMen.com, a men’s lifestyle website; Vault Network, a game network dedicated to role-playing video games; UGO.com, a men’s entertainment site; and more.IGN Entertainment was formerly known as Snowball.com. The company was founded in 1996 and is based in San Francisco, California with additional offices across North America, Europe, and Australia. Currently, IGN Entertainment operates as a subsidiary of Ziff Davis Media Inc..