Ignition Technology
Alex Crofts is an experienced professional specializing in vendor sales and project management. Currently serving as a Vendor Sales Specialist at Ignition Technology since February 2023, Alex focuses on supporting partners in navigating the evolving IT security landscape driven by cloud and SaaS solutions. Prior to this role, Alex spent nearly 13 years as a Project Manager at Complete Safety Systems Ltd, where responsibilities included overseeing various projects and ensuring their successful execution.
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Ignition Technology
Ignition was established to help new and emerging technology vendors fast track their go-to-market strategy in a two-tier distribution model. Ignition focuses on choosing technology solutions that are complementary, or a refresh opportunity, for our channel partners. Having looked at a multitude of solutions in the last few years in the networking and security market we are a filter for new technology. Unlike other traditional distributors/VADs in the market we validate our technology choices by the people that make the buying decisions - end users. Ignition has a large community of enterprise end users that review and test new technology before we take it to channel. This is the only way to perform our due-diligence. Ignition is a channel only organisation.