Rubina Shaikh

Rubina Shaikh is a seasoned professional in social media and influencer marketing, currently serving as the Social Media & Influencer Marketing Manager at IGP since March 2023. In this role, Rubina develops and executes social media strategies on Instagram, enhances engagement, manages influencer partnerships, and oversees international accounts, particularly in the UAE. Previously, at Aer Media from June 2022 to February 2023, Rubina defined influencer relations strategies and tracked campaign performance. Experience includes working at Unilever as an Assistant Manager - Influencer Marketing, where influencer identification and content co-creation were key responsibilities, and as an Influencer Marketing Executive at PropShop24, developing strategies and building relationships with influencers. Rubina began the career at Wcities as an Editorial Associate, conducting online research on global events.