iLab
Zeynep Karaarslan Basaran is a seasoned professional in brand strategy and communication, currently serving as a Brand Strategy Advisor at ForInvest since December 2021. Zeynep has extensive experience as an Advisor to the Executive Board of iLab and has been an Adjunct Faculty member at Koç University since February 2014, teaching "Communication Campaigns." Zeynep is also a Strategic Planning Consultant at Brandthinktank Group and has a longstanding role in brand consultancy and project management at Madalion. Previous teaching roles include adjunct faculty at Istanbul Bilgi University and lecturer at Istanbul Moda Akademisi. Zeynep's career includes significant positions at Manajans/JWT as CEO and VP of Account Planning, along with serving as Country Manager for the Diamond Trading Company. Educational qualifications include an MA in Advertising from The University of Texas at Austin and a BA in Economics and English from Bryn Mawr College.
This person is not in any teams
This person is not in any offices
iLab
iLab is an internet platform comprising of leading marketplaces in key verticals. Investing and operating since 2000, iLab has a proven and strong track record in creating leading platform businesses pioneering digitalization in Turkey. iLab owns and operates leading online platforms driven by outstanding management teams. iLab brands operate with the vision of becoming “the most relied on platform” for consumers in their verticals by providing them transparent, trustable, and transactional content for the products and services of interest. Today, group companies reach in aggregate 65% of Turkish internet audience and employ over 2000 people. iLab group companies are: • Kariyer.net: Turkey’s prominent recruitment marketplace and solutions site. • Sigortam.net: Turkey’s leading online consumer insurance comparison and sales platform. • Arabam.com: Turkey's no1 vertical car marketplace. • Emlakjet.com: Turkey's no1 vertical property marketplace in listing numbers. • Endeksa: Turkey's predictive real estate data analytics and insights platform. • Hangikredi.com: Turkey’s comparison site for personal loans and services. • Cimri.com: Turkey’s leading price and product comparison site. • Neredekal.com: Turkey’s leading travel guide site. • SteelOrbis.com: Global B2B marketplace for steel. • ChemOrbis.com -- Global B2B marketplace for polymers. About sigortam.net Basketball Team: iLab acquired Bandırma Kırmızı Basketball club in 2020 competing in the Turkish Basketball League and renamed the club as Sigortam.net Basketball. This culminated iLab’s commitment for Turkish basketball through it's sponsorships since 2013.