Rosalba Petrella

Rosalba Petrella is an accomplished marketing and commercial communication professional with extensive experience at illimity since September 2019, where roles have included Team Leader and Marketing & Commercial Communication Expert. Expertise encompasses creating and implementing analytics tracking strategies for digital projects, optimizing online conversions, and analyzing metrics using tools like Google Analytics 360 and Power BI. Prior to illimity, Rosalba Petrella worked at Compass Banca S.p.A., contributing significantly as a Digital Analytics & Tracking Specialist and handling customer relationships as a Front Office Agent. Additional experience includes a digital marketing internship at Publikompass and an accounting internship at a tax consultancy. Educational qualifications include a Master's degree in Economics and Business Management from Luiss Guido Carli University and a year of study at Universidad Complutense de Madrid.