Guilherme Alves

Guilherme Alves has a diverse work experience that spans over 15 years. Guilherme is currently working as the Head of Growth at Imaginary Cloud since August 2021. Prior to this, they held the role of Group/Senior Brand Manager at PrimeDrinks from May 2017 to August 2021. At PrimeDrinks, they were responsible for managing various brands and implementing local strategies, leading to significant growth and successful campaigns.

Before joining PrimeDrinks, Guilherme worked as a Senior Brand Manager at RB from May 2016 to May 2017. Guilherme also served as a Senior Brand Manager - Innovation at Hovis Ltd from March 2015 to May 2016.

Guilherme'sexperience in the consumer goods industry also includes working at Iglo Group Limited, where they held multiple roles such as Senior Brand Manager Europe - New Occasions Category, Brand Manager Europe - New Occasions Category, Brand Manager Europe - Poultry Category, and Brand Manager - Portugal. During their time at Iglo, they successfully led cross-functional teams, developed new products, managed marketing campaigns, and implemented marketing plans.

Guilherme's early career includes roles as Regional Sales Manager at Reckitt Benckiser from July 2007 to March 2008, and Marketing Trainee at Reckitt Benckiser from September 2006 to December 2006.

Overall, Guilherme Alves has a strong background in brand management, marketing, and strategic planning, with a proven track record of driving growth and achieving successful outcomes for various organizations.

Guilherme Alves completed their education history with a postgraduate certificate in Business Administration from the University of Warwick - Warwick Business School, which occurred from 2014 to 2017. Prior to that, they obtained a Bachelor's degree in Marketing/Marketing Management, General from ISCTE - Instituto Universitário de Lisboa, spanning from 2003 to 2007.