Immediate Live
Paul Byrom is a seasoned professional in the events industry, currently serving as Managing Director at Upper Street Events Ltd and Managing Director of Live Events at Immediate Media Co since February 2019. Byrom has played a pivotal role in developing strategies to integrate live events into Immediate's content offerings. Previous experience includes serving as an Events Industry Consultant at Paul Byrom Consulting and Interim Group Managing Director at Brand Events. Byrom's extensive background in the industry includes past roles as Vice Chair and Managing Director at Upper Street Events Ltd, as well as Head of Marketing at Reed Exhibitions. Byrom holds a Bachelor of Arts degree in International Marketing from the University of Strathclyde, earned between 1991 and 2005.
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Immediate Live
Immediate Live is the UK’s leading organiser of unmissable consumer events and experiences that connect and inspire audiences through live and online content. In 2019 Upper Street Events and River Street Events were acquired by Immediate Media, bringing together over 40 years of specialist event experience with a world-class producer of magazines and digital platforms. Immediate Live is the partnership between these three great businesses. Between us we own and operate some of the best-loved brands in the UK, engaging over 87 million passionate consumers globally each month. Immediate Media’s ownership signifies a new chapter for our brands, reaffirming our market strength and position and enhancing our ability to offer our consumers world-class content, products, services and experiences. We work closely with the communities and markets we operate in, continually looking for ways to evolve and improve the products and experiences we deliver utilising our collective experience and data driven insight. From new launches to digital content, online masterclasses and virtual events, we embrace change to create exciting new experiences for our audiences and commercial partners.