Immediate Media Co
James Florence has extensive work experience in the digital sales and advertising industry. James started their career at ITV as a Sales Assistant in 2004 and later became a Digital Sales Executive. In 2007, they joined BBC Worldwide as a Sales Executive, and then progressed to the role of Senior Sales Executive and eventually became the Group Head of Digital Sales. In 2011, they moved to Immediate Media Co where they served as the Group Head of Food Group Digital Sales until 2014. James then took on various roles within the company, including Group Head, Audience and Programmatic, Ad Manager - Programmatic Trading, Head of Programmatic Trading and Commercial Data, and Head of Programmatic Strategy. In 2022, they became the Head of Advertising Technology at Immediate Media Co.
James Florence attended Skipper Hill Manor Preparatory School from 1992 to 1997. James then went on to study at St Bedes School from 1997 to 2001. Finally, they pursued a Bachelor of Arts degree in Geography at the University of Nottingham from 2001 to 2004.
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Immediate Media Co
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Immediate Media Co is the special interest content and platform company, home to over 1,000 people in London, Bristol, Nottingham and Manchester. We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 75 million people globally each month, with world-class content, innovative new products and services and live events. Immediate operates over 70 consumer brands and sells over 51 million magazines each year. With over 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing. Our brands include Radio Times, BBC Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney. Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, The Cycle Show, Move It, The Festival of Quilts and the Hampton Court Food Festival. In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 350,000 premium subscribers, one of the biggest digital subscription apps in the UK. In January 2022, Immediate was named the UK’s 4th best place to work in the Glassdoor Employees’ Choice Awards 2022 and was the highest ranked media company in the list confirming its position as the leading employer in the sector.