Immersion
Paul Zak is a University Professor at Claremont Graduate University since July 1995 and serves as the Director of the Center for Neuroeconomics Studies. Paul is also the Founder of Immersion, which aims to measure immersion in experiences in real-time. Paul was the Founder of Ofactor, Inc., a neuromanagement consultancy, and ZESTxLabs, a research firm specializing in applying neuroscience to marketing. Additionally, Paul has spoken at TED Global and holds degrees from Harvard University, University of Pennsylvania, and San Diego State University.
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Immersion
Immersion Neuroscience is a software platform that predicts what motivates the user's audience to action. Immersion is a SaaS platform that measures attention and the unconscious emotional response we all have to compelling content and predicts future actions with 80% accuracy. The company started with an idea that there was a neurochemicalcalled oxytocin that motivated human social behavior.