Imparta
Christina Dawson is a seasoned sales performance consultant with extensive experience in the financial services sector. Currently employed at Imparta since July 2022, Christina has held various roles including principal consultant and project manager. Prior experience includes leadership positions at Computershare as the CLS UK L&D Team Leader, and roles such as learning specialist, mortgage advisor at Virgin Money, and mortgage consultant at CMS UK Ltd. Christina also worked at Lloyds Bank as a financial consultant and senior personal banking manager, where skills in customer relations and tailored financial solutions were developed. Educational qualifications include A Levels in English, Psychology, and Human Biology from South Tyneside College, alongside a Cefap from LIBF.
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Imparta
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Imparta is a global leader in performance improvement for customer-facing teams, including sales and account management, negotiation, business acumen, customer success, customer experience, and sales management and leadership. The modular Imparta ecosystem includes three elements, developed over 25 years of research and experience with leading global organisations: 1. Agile Sales Methodology. Imparta’s research-based sales methodology equips salespeople at all levels to adapt to each buying situation, and to execute in a highly effective way, balancing Insight, Influence and Trust. 2. Agile Change Process & Deployment. Our agile change process and deployment model deliver the right training, at the right time, at a global scale, in a variety of formats, and in a way that sticks. 3. Sales Technology. Our powerful, modular software includes an advanced LXP (i-Coach®), an assessment engine, and CRM-based application tools enhanced by AI. Whether you need to plug a gap in your existing training, provide self-paced learning, or build an entire Sales, CX or Leadership Academy, get in touch.