Marketing Technology Lead

Team Overview:

Are you a strategic problem solver with a passion for marketing technology? Join our dynamic team as a Marketing Technology Lead and take charge of our digital production management, overseeing website and marketing automation projects with precision. You'll refine and implement efficient workflows, create and maintain operational documentation, and train team members to master our marketing technology tools. Your expertise will ensure seamless Marketing Technology (MarTech) stack integration, driving initiatives that align with our strategy. You'll manage backlogs, collaborate with IT and vendors, and ensure data quality through reporting and analytics. If you're ready to make a significant impact and lead our marketing technology efforts, we want to hear from you!

Please provide a cover letter with your application.

What you will do:

• Digital production management: Be responsible all website and marketing automation projects, ensuring timely delivery and high-quality output. Manage resources, including external contractors, to meet project goals.
• Workflow design: Design and implement efficient internal workflows and processes to enhance productivity and collaboration across teams.
• Operational documentation: Create and maintain comprehensive operational documentation, ensuring all processes and procedures are clearly defined and accessible.
• Training: Train and support team members on the effective use of marketing technology tools, fostering a culture of continuous learning and improvement.
• MarTech stack integration: Ensure seamless integration of the MarTech stack with appropriate system integrations and automations, streamlining team member functions and enhancing overall efficiency.
• Backlog management: Recommend and prioritize projects that align with the MarTech strategy. Manage the backlog and coordinate development projects with IT and vendors to achieve desired outcomes.
• Reporting and analytics: Monitor and resolve data quality and reporting issues within MarTech systems. Generate and distribute detailed campaign, website, and performance reports to inform decision-making.
• IT and vendor relationship management: Forge strong partnerships with IT and key vendors to optimize the marketing technology infrastructure and drive innovative solutions.

What you will bring:

• 5+ years of experience with content management systems (CMS) for managing and optimizing website content, using marketing automation for lead generation, and email marketing campaigns
• 3+ years of experience in running digital production projects, including managing resources, designing and implementing efficient workflows and processes to streamline operations, timely delivery, backlog management and prioritization
• Expertise in website analytics for tracking and analyzing website traffic and campaign performance
• Strong knowledge of CRM tools for managing customer relationships and integrating marketing efforts
• Familiarity with tools in monitoring data quality, generating reports, and providing actionable insights to improve marketing strategies, such as Salesforce reporting and dashboards and Datorama (Salesforce Marketing Cloud Intelligence)
• Strong collaboration and relationship management skills to partner effectively with IT and external vendors
• Experience with Kentico, Pardot (Salesforce Account Engagement), Salesforce CRM, Google Analytics, and Looker Studio is a plus

Compensation and Benefits:

The benefits listed below may vary depending on the nature of your employment with Impinj and the country where you work.

For a more comprehensive list of US employment benefits, click here.