Enric Lacal

Enric Lacal is an experienced professional in brand and communications strategy, currently serving as the Global Brand and Comms Director at Impress since December 2019. In this role, Enric oversees global brand positioning, integrated communications, and cross-channel storytelling, ensuring consistency and emotional connection across markets. Previously, Enric held the position of Creative Director, leading a multidisciplinary team and enhancing campaign performance across multiple platforms. Enric is also the Global Brand & Comms Director at DR SMILE, managing the brand transition to Impress. Prior experience includes serving as Art Director at SantaMarta&Astorga and as a Graphic Designer at Espai Barcelona, supported by a degree in graphic design from ELISAVA.