Ilnar A.

Ilnar A. is an experienced marketing professional currently serving as the Head of Performance Marketing, User Acquisition, and Growth at Impress since April 2022. In this role, Ilnar A. has successfully reduced Customer Acquisition Cost (CAC) by 30% year-over-year through data-driven strategies and optimization. Prior to Impress, Ilnar A. worked at Mgcom from February 2019 to April 2022, leading performance and brandformance marketing strategies, resulting in 3x annual revenue growth for a DTC e-commerce company. Additionally, Ilnar A. founded ATERIA mrktng in January 2017, gaining expertise in performance-driven strategies and insights into agency operations. Educationally, Ilnar A. holds a Bachelor's degree in Business Administration and Management from the Higher School of Economics, completed in June 2018.