ES

E. Craig Stacey

Managing Director, Marketing Productivity Management at in4mation insights

E. Craig Stacey has a diverse work experience in the field of marketing productivity and measurement. In 2004, they worked as a Research Director at Zyman Institute of Brand Science. From 2005 to 2008, they were a Principal at ACG Solutions. E. Craig then joined MarketShare Partners as an Analytics Director from 2008 to 2009. In the same year, they became an Adjunct Professor at American University and also served as the Director of the Marketing Accountability Standards Board. In 2009, they joined New York University as the Director of the Center for Measurable Marketing and later became an Adjunct Associate Professor at Columbia Business School. From 2010 to 2015, they were a Founding Partner at Marketing Productivity Group. Currently, they are the Founder of the Institute for Marketing Productivity.

E. Craig Stacey holds a PhD in Marketing from The University of Alabama, which they obtained from 1983 to 1992. E. Craig also pursued a PhD in Marketing from The University of Iowa Tippie College of Business from 1988 to 1990. Prior to that, they attended Emory University from 1978 to 1982. Additionally, there is no information available about their education at Northeastern University or Drexel University.

Location

Pensacola, United States

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in4mation insights

in4mation insights, located in Needham, MA, was founded in 2006 by Mark Garratt and Steve Cohen. Their vision is to evolve the field of analytics and marketing research beyond the standard methods by providing the marketplace with highly innovative solutions and predictive tools. Throughout their careers, Mark and Steve have pioneered a number ofmethods in use today, including Choice-Based Conjoint, Latent Class CBCA, Computerized Designs for Choice Tasks, and Maximum Difference Scaling. We continue to develop new tools and techniques by combining real-world, practical experience with the best academic minds.


Employees

11-50

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