in4mation insights
Sandeep Conoor currently serves as the Director of Marketing Science at In4mation Insights, a position held since 2011. Prior to this role, Sandeep gained experience as a Graduate Teaching Assistant at Northwestern University from September 2003 to June 2009, where responsibilities included guest lecturing on Customer Lifetime Value and assisting with class discussions and evaluations. Additionally, Sandeep worked as a Graduate Research Assistant at Northwestern University, providing marketing insights through statistical analysis and field experiments. Early research experience includes serving as a Graduate Research Assistant at the University of Texas at Austin, leading a project for the Texas Department of Transportation. Academically, Sandeep obtained a Ph.D. in Marketing from the Kellogg School of Management at Northwestern University, a Master of Science in Civil Engineering from the University of Texas at Austin, and a B.Tech in Civil Engineering from the Indian Institute of Technology, Madras.
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in4mation insights
in4mation insights, located in Needham, MA, was founded in 2006 by Mark Garratt and Steve Cohen. Their vision is to evolve the field of analytics and marketing research beyond the standard methods by providing the marketplace with highly innovative solutions and predictive tools. Throughout their careers, Mark and Steve have pioneered a number ofmethods in use today, including Choice-Based Conjoint, Latent Class CBCA, Computerized Designs for Choice Tasks, and Maximum Difference Scaling. We continue to develop new tools and techniques by combining real-world, practical experience with the best academic minds.