in4mation insights
Tian Zhu is a Senior Marketing Science Analyst at in4mation insights since May 2023, specializing in media marketing consulting through Marketing Mix Modeling (MMM) to enhance advertising strategies for clients. Previous experience includes a role as a Senior Business Analyst at Wayfair, where Tian Zhu optimized email campaigns and led platform migrations. As a Senior Data Analyst at in4mation insights, Tian Zhu utilized R and Tableau for in-depth data analysis across marketing datasets. Early career experience includes internships in business analysis and data analytics at several firms, contributing to marketing performance analysis, dashboard creation, and client insights generation. Tian Zhu holds a Master of Arts in International Economics and Finance from Brandeis International Business School and a Bachelor's degree in Statistics/Managerial Economics from the University of California, Davis.
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in4mation insights
in4mation insights, located in Needham, MA, was founded in 2006 by Mark Garratt and Steve Cohen. Their vision is to evolve the field of analytics and marketing research beyond the standard methods by providing the marketplace with highly innovative solutions and predictive tools. Throughout their careers, Mark and Steve have pioneered a number ofmethods in use today, including Choice-Based Conjoint, Latent Class CBCA, Computerized Designs for Choice Tasks, and Maximum Difference Scaling. We continue to develop new tools and techniques by combining real-world, practical experience with the best academic minds.