Incentive Games
Ahmed Baker is a seasoned professional in the gaming industry, currently serving as the Chief Commercial Officer at Incentive Games since February 2025. Prior experience includes roles as Director of Business Development at both ARRISE Powering Pragmatic Play and Pragmatic Play, where strategic innovation and growth were prioritized. Ahmed also held senior positions at NetEnt, Betfair, Blue Square, Rank Interactive, and William Hill, focusing on business development, account management, and customer service. Academic credentials include a Bachelor of Science in Economics from City St George’s, University of London, and 10 A-C GCSEs from Royal Docks Community School.
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Incentive Games
Not working with us? You’ve got no game. Incentive Games design and builds the best apps in all the land – so long as that ‘land’ is ‘Scotland’. We could fill this box with buzzwords and exaggerations, but here’s the crux of what we can do for you: • Acquire / retain customers • Maximise the value of your customer base • Vastly reduce your cost per acquisition • Cross-sell other products • Strategically drive traffic • Improve your performance in the bedroom OK, so one of those was just a joke – you’ll have to do the cross-selling yourself – but we build world-class gaming solutions which help businesses like yours to realise their full potential. You could call us game-changers, if puns weren’t a bit sickly. Previously known as Premier Punt Group (you can see why we changed our name), we surpassed our initial crowdfunding target of £250,000 in the first day, and are backed by genuine industry heavyweights. We take our work seriously, not ourselves, and are ready to make the most of your customers – drop us a line and find out for yourself.