Incite
Pranay Jeyachandran is an accomplished leader with extensive experience in the market research and consultancy sectors. Currently serving as Group Managing Director at Incite since May 2011, Pranay has overall responsibility for the P&L of the US and UK businesses, along with guiding strategy, client relationships, and internal operations. Pranay has previously held roles such as Deputy Managing Director in the UK, where contributions to strategy development and organizational change were significant, and as Director, where initiatives led to substantial growth in key accounts. In addition, a recent position as Managing Director of STRAT7 Advisory involved embedding customer-centric practices within client organizations and driving growth opportunities. A strong foundation in research management was built at Synovate and several other firms, enhancing Pranay's expert insights into consumer behavior. Pranay holds a Master's degree in Economics from Madras Christian College.
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Incite
Incite is a strategic research and planning consultancy. We unlock opportunity by combining inspiring insight with commercial acumen. We were founded over 20 years ago by a small group of people with backgrounds in research and management consultancy to address a dilemma that still faces clients: “I’m forced to choose between researchers who lack commercial savvy and consultants who build their case through experience rather than real consumer insight. Neither gives me what I really need.” We bring together consumer and commercial insight We are consumer-led but methodology-neutral. We build the right solution for your challenge. It feels different to work with us because our approach, our culture and our critical thinking tools are all designed to ultimately incite action.