Incubeta
Sally Laycock is an accomplished executive with extensive experience in operational leadership within the digital marketing sector. As Group COO at Incubeta since May 2008, Sally has driven growth and profitability by aligning operations with business goals, fostering a high-performance culture, and standardizing best practices across the organization. Previously, Sally served as CEO of Incubeta UK and led EMEA operations, overseeing three specialist divisions in Media, Technology, and Creative. Prior experience includes a role as Finance Director at Net Media Planet, a top UK search marketing agency, and as an Audit Senior at Wilson Wright & Co, where Sally qualified as a Chartered Accountant. Sally holds a BCOM in Financial Accounting from Stellenbosch University.
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