Indigenous Tourism Alberta (ITA) is an Indigenous-led not-for-profit provincial destination marketing organization for Indigenous tourism in Alberta.

ITA encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout our four regions; North, Central and Southern Alberta as well as the Rockies. ITA’s overall goal is to enhance economic viability, further engage and support our Indigenous peoples and nurture these partnerships throughout the province by sharing our stories, culture and experiences with a global audience.

With its head office in Calgary, ITA strives for streamlined leadership in Indigenous tourism, creating a co-ordinated voice and a shared vision of goals under the leadership of a passionate and dedicated board of directors and staff.

Mission: To provide leadership in the development and marketing of authentic Indigenous tourism experience through innovative partnerships.

Vision: A thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences.

Strategy: To grow Alberta’s Indigenous Tourism economy more than $35M by 2024 by inspiring local, national, and international visitors to experience Alberta’s Indigenous culture and history.

Key Priorities:
• Lead the growth and development of Alberta’s Indigenous tourism industry;
• Develop sustainable market-ready and export-ready Indigenous tourism products;
• Increase demand for Alberta’s Indigenous tourism experiences.

Membership: ITA is a member-based organization and any Indigenous person or Indigenous organization that has an interest in advancing Indigenous tourism in Alberta may apply to become an ITA Member.

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Indigenous Tourism Alberta

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