Manuel Herrera

Manuel Herrera has extensive experience in key account management and trade marketing across various industries. Currently serving as Key Account Manager at Indurama since February 2022, Manuel is responsible for managing key accounts in the modern channel and has achieved a 14% growth in home center stores compared to 2021. Previously, at LEGO LATAM - ELITE BRANDS INTERNATIONAL PERÚ S.A.C., Manuel oversaw multiple channels and achieved a 30% growth in the modern channel against 2020. Manuel's career includes roles at Grupo Gloria, Starbrands Group, Comercializadora Extranjera S.A., and Overall Business, where responsibilities ranged from trade marketing coordination to budget management. Educational qualifications include a Bachelor's degree in Business Administration from Universidad Inca Garcilaso de la Vega and a diploma in Service Marketing Management and CRM from Universidad Peruana de Ciencias Aplicadas.