Industry Data Exchange Association
McElroy is an accomplished sales enablement and marketing leader with a background in developing and driving integrated strategic go-to-market plans for B2B eCommerce-focused companies. Areas of expertise include key messaging, branding, paid media, customer communications, social media, agency management, content, and thought leadership activities.
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Industry Data Exchange Association
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The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. IDEA’s applications help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. IDEA was founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members. Their applications also bring value to vertical markets such as industrial, retail, and consumer-packaged goods. IDEA is headquartered in Arlington, VA