Laura Rivas

Laura Rivas is a skilled Product Design Manager at influence group, where responsibilities include conducting user research and refining UX flows to enhance user engagement for events. Prior experience includes a role as a Marketing and Operations Associate, developing strategies for the transition from physical to virtual events during the pandemic and implementing a persona-driven communication framework. As a Service Design Consultant at Eleve Studio, Laura led UX design initiatives focused on labor inclusion for novice designers in Bogotá, creating journey maps and service blueprints for a mentorship program. A former Strategy Consultant at AbbVie, Laura facilitated co-creation workshops to improve product positioning. Laura's career commenced in customer service at Jenkinson's Boardwalk, following the completion of a degree in Diseño, Servicios, experiencias e innovación from Universidad de Los Andes.