Fabíola Vidal

Fabíola Vidal is an accomplished professional with extensive experience in account management and business development within the marketing and events sectors. Currently serving as a Senior Account Executive at Informa Markets in Brazil since October 2019, Fabíola is responsible for the sales of digital products and large-scale events, including hybrid formats. Prior to this role, Fabíola held positions at Grupo Toolbox, where responsibilities included organizing major meet-ups and trend forecasting, and at BMComm, focusing on the commercialization of events in the Private Label and IoT sectors. Earlier experience includes positions in advertising and retail management, highlighted by strong skills in negotiation, lead generation, and strategic marketing. Fabíola holds a postgraduate degree in Business Management and a bachelor's degree in Business and Marketing from Universidade Anhembi Morumbi.