Informa Tech
Joey Lai is a seasoned marketing professional with a strong background in managing digital marketing strategies, particularly in paid search and social media. Currently serving as the Marketing Manager for the Global Health Exhibition at Informa since August 2022, Joey is responsible for the development and execution of marketing campaigns for various brands across the UK, US, and EMEA, utilizing platforms such as Google Ads, Microsoft Ads, Facebook, and LinkedIn. Previous roles include Marketing and Operations Manager at L2 International, Marketing Executive at Far East Consortium UK, and Local Set Developer at L'Oréal. Joey holds a Bachelor of Business Administration in Marketing from City University of Hong Kong and has completed semester exchange programs in Business Administration and Management at SRH Hochschule Heidelberg and the University of Victoria.
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Informa Tech
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Informa Tech is a leading provider of market insight and market access. Through our in-depth expertise and engaged audience community, we help business professionals make better technology decisions and marketers reach the most powerful buyers and influencers in the world. Our global reach and 100+ trusted tech brands connect, inform and inspire a thriving business technology community to build a better, more sustainable, world and start conversations that matter. With deep understanding of global markets, audiences, and a powerful ecosystem of fully permissioned first-party data, Informa Tech delivers high-performing digital marketing services across every step of the buyer journey, helping marketers to build long-term relationships with their targeted customers.