Mark Picone

General Manager, Intent & Demand Business Unit at Informa TechTarget

Mark Picone serves as the General Manager of the Intent & Demand Business Unit at Informa TechTarget since 2024. Prior to this role, Mark was the General Manager and Senior Vice President of Product for Acquia's Marketing Cloud, where responsibilities included P&L management and oversight of product and engineering functions. Mark's previous experience includes serving as Vice President of Information and Data Services at Adobe, where a significant achievement was the development of the industry-recognized data-driven operating model (DDOM). Additionally, Mark held the position of Senior Vice President of Global Data Product Development at Experian Marketing Services, and prior to that, managed multiple data units and generated substantial revenue as Group Managing Director and Chief Technology Officer at Harte-Hanks. Mark holds an MBA in Finance from Drexel University and a BA in Computer Science with a minor in Math from Temple University.

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Naples, United States

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Informa TechTarget

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Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.


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