Informa TechTarget
Nini Weerasekara is an experienced digital marketing professional with a strong focus on search engine marketing (SEM). Currently serving as a Digital Marketing Specialist - SEM at Informa TechTarget since December 2024 and previously in the same role at Informa Tech, Nini has developed tailored SEM strategies and managed paid search and social media campaigns to drive engagement and lead generation. Nini's background includes positions as a Performance Marketing Specialist at TIDAL DIGITAL, where extensive experience in performance marketing campaigns across various digital channels was gained, and as a Digital Marketing Specialist at FireflyApps Ltd and SearchMax, where strategic budget handling and account management were key responsibilities. With a Master's degree in Digital Marketing from The University of Huddersfield and a BSc Special (Hons) degree in Information Technology from SLIIT, Nini Weerasekara combines academic qualifications with professional expertise to optimize digital marketing strategies effectively.
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Informa TechTarget
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Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients: • Trusted information that shapes the industry and informs investment • Intelligence and advice that guides and influences strategy • Advertising that grows reputation and establishes thought leadership • Custom content that engages and prompts action • Intent and demand generation that more precisely targets and converts Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations.