Corine Bus

Corine Bus is a seasoned professional in marketing and innovation, currently serving as Manager of Marketing for Private Banking & Wealth Management at ING Nederland since November 2016, and as Chapter Lead for Hypotheken. Corine has extensive experience in developing customer-centric innovation strategies utilizing Design Thinking and Lean Startup methodologies. Prior experience includes co-authoring "Hoe verkoop je innovatie?" and roles at ING Bank focusing on business model innovation and customer journey expertise. Corine's background encompasses various marketing and business management positions across reputable organizations, including ABN AMRO Bank and ExportFactory. Educational qualifications include a Master's degree in Arbeid- en Organisatiepsychologie from the University of Amsterdam and a Bachelor's degree in Accountancy from Avans University of Applied Sciences.