Initials CX
Matt Hopkinson has extensive work experience in the creative field. Matt started their career in 2011 with a role in the creative/design team at Inition, where they helped launch a new digital platform and worked on concepting for augmented reality and virtual reality experiences. In 2012, they joined GRDD as a Creative, focusing on concepting for augmented reality and virtual reality experiences, as well as designing mobile apps and web-based interactives. Matt then worked at Inferno as a Freelance Creative, quickly transitioning to a permanent team member and taking on a creative lead role across various projects. Additionally, they freelanced at Southpaw as a Creative and ran their own business as a concept product designer. Matt also worked at FCB Inferno as an Art Director and at Frontrunner Creative as a Partner. Currently, they hold the position of Head of Creative at Initials.
Matt Hopkinson has a degree in Graphic Communication from Loughborough University, where they obtained a first-class honors. Additionally, they hold a Distinction in BTEC Diploma Art Foundation, also from Loughborough University.
Initials CX
We’re a total customer experience agency created for today’s world. With expertise spanning Brand, Content, Commerce and Technology, we take all we’ve learnt about offline behaviour and fuse these insights with the tech-led reality of now. The result? Purposed, tailored, effective work – built on decades of experience – that helps brands engage people in the right way and ultimately get chosen. London-based and proudly independent.