Initials CX
Simon Callender began their work experience as a Creative Planning Director at BCL in 1997 and held this position until May 2014. In September 2014, they joined INITIALS Marketing / Channels / Joined & Jointed as a Creative Planning Director / Consultant. Simon worked in this role until January 2023. From February 2021 to the present, Simon has been serving as the Chief Strategy Officer (CSO) at Initials CX.
Simon Callender attended Aston University from 1987 to 1990, where they pursued a degree in Management and Business. During their time at the university, they focused on studying Marketing, Consumer Behaviour, and Design. In 2023, Simon became a Visiting Honorary Fellow at Bayes Business School, specializing in Marketing. The end year for this educational experience is not provided.
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Initials CX
We’re a total customer experience agency created for today’s world. With expertise spanning Brand, Content, Commerce and Technology, we take all we’ve learnt about offline behaviour and fuse these insights with the tech-led reality of now. The result? Purposed, tailored, effective work – built on decades of experience – that helps brands engage people in the right way and ultimately get chosen. London-based and proudly independent.