Initiative
Christopher Dennis is an accomplished professional with extensive experience in client management and strategic planning, currently serving as the Head of Amazon XCM/Music and Head of Amazon Consumer at Initiative since September 2021. In this role, Christopher delivers integrated solutions across various communication disciplines, collaborating closely with internal teams to align business outcomes with client needs. Prior experience includes positions such as EU Client Director for Pringles at Carat, Client Director at The Specialist Works and Carat, and several managerial roles at UM London and MEC, beginning with early career experience as a Surveyor at Blake Newport Associates Limited. Christopher holds a Bachelor of Science in Management Science from The University of Manchester and has a foundation in education from Fettes College.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.