Initiative
Dana Thomas currently serves as the SVP Orchestration Lead at Interpublic Group (IPG) and the Global Chief Communications Design Officer at Initiative, roles held since June 2023 and February 2023, respectively. Prior experience includes leading brand marketing at Overtime and heading integrated planning for notable clients at Initiative, including Amazon and TikTok. Dana's leadership roles also encompass managing integrated strategic planning at Spark Foundry and directing media and analytics at Harbor Freight Tools. Dana holds an MBA in Marketing Management from Loyola Marymount University. Throughout a diverse career, Dana has focused on domestic and global new business development, diversity, equity, and inclusion initiatives, and fostering organizational culture.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.