Initiative
Michael C. serves as the Managing Partner for Marketplace Strategy at Nike EMEA since August 2023, focusing on enhancing commerce and retail strategies through investment rebalancing. Additionally, Michael C. holds the role of Managing Partner for Performance Planning EMEA at KINESSO. Previously, Michael C. was a Director at Havas Media Group, specializing in data planning and marketing analytics, and led investment optimization at Telefonica. Michael C.'s extensive experience includes lead marketing analytics roles at Selfridges and campaign management positions at Valassis, Ensighten, Affectv, IgnitionOne, and Ink - we are travel media. Michael C. has a strong academic background with degrees from Birkbeck, University of London, Queen Mary University of London, and Kings Ely.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.