Initiative
Rui Freire is a seasoned professional in the advertising and media industry with extensive experience in leadership roles. Currently serving as Managing Director at Initiative Portugal and Chief Growth Officer at IPG Mediabrands, Rui has also held positions as Chief Growth Officer at Mediabrands Portugal and Board Member at IAB Portugal. Previous experience includes Managing Director at Omnicom Media Group, where Rui contributed to significant market growth and profitability, and Country Manager for Microsoft Advertising, responsible for advertising and online platforms in Portugal. Rui's academic credentials include an MBA from AESE/IESE Business School and participation in various international management programs.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.