Initiative
Thor Peterson has extensive experience in finance, currently serving as the Global CFO and U.S. Chief Financial Officer at Initiative since 2016. Prior to this role, Thor held the position of EVP and CFO at ID Media from 2001 to 2015. Thor's career began at j walter thompson as an Accounting Manager (1995-1998) and included a role as VP and Controller at DRAFTFCB (1999-2001). Thor earned a Bachelor of Arts in Accounting from Adelphi University between 1983 and 1987.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.