INITIO Parfums Privés
Marc-Antoine BLANC is an accomplished Commercial Director currently leading the export and direct retail strategies for two prominent fragrance brands, Parfums de Marly and INITIO Parfums Privés, focusing on Europe, the UK, Turkey, Russia, and CIS countries since June 2023. With a robust background in commercial management, BLANC has previously held senior roles, including Commercial Director for Le Labo Fragrances and Marketing Sales Strategy Manager at QVC International, overseeing sales growth and marketing strategies. A Master’s degree in International Business & Marketing from SKEMA Business School complements extensive experience in brand development, P&L management, and cross-functional team leadership across notable companies including L'Oréal and Disneyland Paris.
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INITIO Parfums Privés
Your initiation into the power of scent begins here & now. INITIO Parfums Privés is a special and exclusive French brand that takes fragrances to a whole new level. Using the power and science of scent, the INITIO fragrances are made to empower yourself, influence your mood and behaviour, and change your destiny. Uncommonly in the perfume industry, the process is not ingredient-led. What is important is the effect of the fragrance, rather than its actual scent. The mission of INITIO: initiate to functional fragrances through mystical and powerful scents that elevate and magnify those who dare.
Employees
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