Inizio Engage
Edward (Eddy) Hoyeck, MSc, MBA, currently serves as a Business (Sales) Manager at Inizio Engage, having previously held roles such as Brand Manager in Oncology at AbbVie and Brand Manager at Zoetis Inc. Prior experience includes significant positions at Novartis, where responsibilities encompassed strategic development for multiple brand management roles, including leadership of a patient support program that achieved significant growth. Eddy's earlier career featured various sales and training positions at prominent organizations like Merck, Eli Lilly, Pfizer, and Zimmer Biomet, demonstrating a strong ability in brand strategy, sales growth, and cross-functional team leadership. Eddy holds an MBA and an MSc in Exercise Physiology, as well as a Bachelor of Education in Kinesiology, all from McGill University.
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Inizio Engage
Inizio Engage is a global strategic, commercial and creative engagement partner that specializes in healthcare. Combining our unique mix of consultation, creation and activation expertise with the latest technology, we design and deliver tailored solutions that inspire lasting change. Breakthroughs in science. New technologies. Economic uncertainty. Global events. Regulatory changes. It’s tough to keep up. And for our clients, the pace of change is only increasing. But, for those who can adapt fast enough, this unprecedented change represents an unparalleled opportunity. That’s why at Inizio Engage we’ve brought together a group of more than 7,000 experts, working in more than 20 countries. A passionate, diverse team with global reach and local knowledge. Together, we partner with our clients to challenge conventional thinking to empower people to make better health decisions and enhance treatment outcomes across the globe.