inlights
John Smith is currently the CEO of inlights, a company focused on enhancing customer journeys and increasing engagement and conversions through hyper-personalised experiences. Prior to this, he founded yappy.com and GettingPersonal.co.uk, both of which have seen significant success in terms of revenue and order volume. Additionally, he was a founder and partner at Clear Experience LLP, where he played a key role in developing a strategy for Marks & Spencer plc.
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inlights
Transform the effectiveness of your marketing and email campaigns by creating more memorable deeper relationships with your customers. Our creative personalisation experts deliver best practice and get rapid results in weeks not months, with no lengthy onboarding or technical development. We’re seeing incredible performance improvements with our clients – boosting conversion rates, loyalty and frequency of purchase. We skyrocket engagement and conversions by creating epic customer journeys which are hyper-personalised at scale.