innocent drinks
Ellie Tew has a range of work experience in various roles and industries. Ellie is currently working at innocent drinks as a Senior Category Manager, responsible for managing the Sainsbury's account and leading eCommerce and channel strategy. Prior to this, they worked as a Senior Category Manager at innocent drinks, managing the Waitrose and Ocado accounts as well as eCommerce.
Before joining innocent drinks, Ellie worked at IGD as an Online Shopper Insight Lead, where they gained expertise in shopper insights and analysis. Ellie also worked as a Shopper Insight Analyst at IGD.
Ellie's earlier experiences include working as a Consumer Insight Analyst at Emotional Logic and a Customer Agent in the Human Resources department at Sainsbury's. Ellie also worked as a Research Assistant at Wellbeing Works and a Crew Member at McDonald's.
Their career started with a role as a Sales Assistant at House of Fraser, where they gained valuable customer service skills.
Ellie Tew completed their Bachelor's Degree in Psychology BSc from Newcastle University. Prior to that, they studied A levels in Economics, English Language, Psychology, Mathematics (AS), General Studies, and EPQ at Greenhead College. Ellie attended Crossley Heath Grammar School for their high school education. Ellie also obtained additional certifications, including an Advanced Certificate in Market & Social Research Practice from the Market Research Society (MRS), and various courses from LinkedIn and IGD.
innocent drinks
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innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come. We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.