Emma Yourell

Brand Manager Ireland at innocent drinks

Emma Yourell has a diverse background in marketing and brand management. Emma has worked with various companies such as innocent drinks, Kepak Group, Coolbeans, Alltech, and more, where Emma held roles ranging from Brand Manager to Digital Marketing Consultant. Emma is a co-founder of Coconut Blonde, focusing on healthy lifestyles, and has experience in social media management, event promotion, market research, and digital marketing. Emma holds a Bachelor of Science in Marketing from Technological University Dublin.

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innocent drinks

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innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come. We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.


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