innocent drinks
Irem Alp Mainwaring currently serves as the Group Brand and Portfolio Director at innocent drinks since July 2021. Previously, Irem held various marketing roles at BAT from October 2016 to June 2021, including Senior Global Marketing Manager for Brand & Communications and Global Marketing Manager for Innovations. Additional experience includes a position as Regional Marketing Manager at Mattel, Inc. for a fixed-term maternity cover, Global Strategic Account Lead at FRUKT, and Senior Brand Manager for the Youth Segment at Turkcell. Early career highlights include roles as Senior Brand Manager in the Biscuits Category and Brand Manager for the Candy & Gum Portfolio at pladis Global, along with multiple positions at BAT and an Assistant Brand Manager role at Coty Prestige. Irem began the professional journey with a marketing internship at Sealed Air Diversey Care and holds a Bachelor of Science in International Relations from Middle East Technical University.
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innocent drinks
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innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come. We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.