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Melania Calderon

Market Insights Team Leader at Innova Market Insights

Melania Calderon serves as the Market Insights Team Leader at Innova Market Insights since October 2020, where responsibilities include leading an analyst team, developing professional growth plans, and managing stakeholder relationships to ensure project success. Previously, Melania held positions as a Senior Market Analyst at Innova Market Insights, conducting deep analyses in the food and beverage sector, and as a Senior Research Analyst and Research Analyst at McKinsey & Company, focusing on consumer trends and competitive analysis. Melania also possesses experience as an Account Manager at Experian Marketing Services and an Intern Research Analyst at McKinsey & Company. Educational credentials include a degree in Project Management from Tecnológico de Costa Rica and a Bachelor of Business Administration in International Business from Tamkang University.

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Utrecht, Netherlands

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Innova Market Insights

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Innova Market Insights is a global leader in market intelligence for the food, beverage, beauty, and personal care sectors. Established for 30+ years, we work with leading consumer packaged goods companies around the world. Helping them to understand how fast-moving markets are evolving and what’s next. Our Insights 360° approach covers all angles. From what’s driving consumers and categories to the latest product, ingredient, flavor, and packaging trends. With insights that extend from macro to granular and global to local. Our customers partner with us to find new opportunities for innovation, expand into new markets and turn ideas into winning products. Innova: Insights partner for innovation INSPIRE INNNOVATION DRIVE GROWTH