Inovretail
Adam Margolin is the Chief Brand Champion at Brand Champions, where Adam focuses on building brands through strategy, creativity, and activation. Adam also works as a Fractional CMO/Part-time Marketing Director at multiple companies such as VS Boateng & Associates, Zest Leisure, Inovretail, POD Management, The Harkalm Group, and Bruce's. Adam was the Founder/Director at Awaken, driving income for businesses through media assets. Additionally, Adam worked as an Associate at The Hoxby Collective, a community of freelance associates across 31 countries. Adam has a Mini MBA in Marketing and a Bachelor of Science in Mathematics & Management Studies from the University of Leeds.
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Inovretail
InovRetail, a predictive analytics company focused on retail, working with players like Levi’s, Nike and others. 1. Predicting the sales baseline and the promotional impact for a Fashion retailer where they isolate what share of the sales are due to the Promotions in place, to the weather conditions, to a specific holiday and even to localfootball games – in some cases the difference between the predictions and the real observations are less than 2%!2. Predicting the churn patterns of another Fashion retailer’s clients, allowing them to predict who is more likely to churn and allowing them to take action before it is too late3. Predicting the products that are most likely to be out-of-stock and in what locations, optimizing the logistics and operations by several orders of magnitude – this is in place for Fashion, Food and now in Sports retailers.