Inside Lacrosse
Matt Cain has a diverse work experience in the field of design and creative direction. Matt started their career as an Associate Art Director at Nikki Style and Ride BMX magazine, where they assisted with image pre-production and page layout. Matt then worked as a Graphic Designer at Spring Design and Production, where they designed templates, corrected colors and images, and managed dynamic websites. Matt also served as an Art Director at Fahey Davidson, where they developed strategic messaging and brand identity for various clients.
In 2008, Matt joined Inside Lacrosse as a Creative Director, where they planned and executed photoshoots, created photography and design direction, and established visual brand standards for the magazine and lacrosse events. In 2017, Matt took on freelance roles as a Designer, working with Gasworks Entertainment to create artwork and marketing collateral for bands, and with Sony Music Entertainment to design package options for Hostess products.
Throughout their career, Matt has demonstrated strong project and time management skills, as well as effective communication with various stakeholders such as print vendors, web developers, and video freelancers.
Matt Cain attended George Mason University from 1999 to 2002, where they earned a Bachelor of Fine Arts degree in Graphic Design. Prior to that, they studied at Langley High School, although the specific dates and degree attained are not provided.
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Inside Lacrosse
Inside Lacrosse was founded by Robert Carpenter, a Duke lacrosse and Vestal, NY High School graduate. Lacrosse has always been an incredible sport to play and to watch. However, up until that point in time it never had anyone telling its story. Knowing that fans cannot be truly invested in a sport if they don’t have access to the news and the personalities surrounding it, Inside Lacrosse was born. A ham and egg operation run out of Carpenter's spare bedroom in Towson, Maryland was all about printing and sending weekly score bulletins to lacrosse junkies nationally, in first-class envelopes so nothing was out of date. The maiden issue was a 16-page black-and-white newspaper consisting mostly of box scores and stats. Among the content was the news of Michigan State and New Hampshire dropping their men's varsity programs and Syracuse's epic 22-21 win over Virginia. The sport has since changed dramatically. An east coast sport shot west like wildfire. Two pro leagues suddenly had legs beneath them. Companies were being bought by larger companies. And a media tailwind got behind all of it. To match the growth, IL became a true media company in a two year top to bottom overhaul. Now, IL has evolved into a glossy, full-color format with 11 issues a year, produces an annual comprehensive NCAA season preview, Face-Off Yearbook, and hosts three of the sports biggest events each season in the Konica Minolta Face-Off Classic and the Konica Minolta Big City Classic.