InsideData
Jeff Van Der Watt is the CEO at InsideData Group. He is also a member of the Board of Direct Marketing Association of South Africa. Jeff Van Der Watt holds an MBA for Business Administration from Wits Business School.
InsideData
InsideData enables companies to measure and improve the efficacy of their business communication. They determine customer behavior by analyzing the response rates and successful delivery of communication elements. Marketing campaigns, portal usage, statement presentations and invoice payments are analyzed to render a customer profile which allows personalized engagements and re-engineers business communication.